Marketing. Yes, I know, before I say such things I should warn you to get the women and children out of the room.
Next to writing an Artist’s Statement marketing is the thing most artists dread. It’s hard to send your kids out there with instructions to make you some money, feels like another profession where guys wear fur coats, sunglasses and drive tricked out Cadillacs. Not so thrilling an image is it? But you have to do it. You have to get out there and dig in or all that effort will be just between you and the hall closet.
So to help with that awful thing, I present three articles, which I didn’t write, but probably should have on that very subject, yes, I’m gonna say it again, marketing.
Let me be honest about this, I hate social networking, I loathe social networking, to my way of thinking social networking is the crabgrass on the lawn of life. I mean what do you say to people who you do not know and are never likely to meet and have no real connection with except a two line Tweet? I wonder if the next generation will all suffer repetitive-stress injuries from walking around texting all of the time.
But some of the most gifted people I know tell me that it is the right tool for the job and since I respect them I have to believe that they may be on to something. So have a look at this article and see if you are missing a trick or two.
Finally, how are you going to spend your precious and hard to come by cash? Will you buy Lotto tickets and hope for a win? Will you print up business cards and hand them out at every festival on the coast of Oregon or will you bite the bullet and buy a full page add in one of those slick Fine Art magazines? Before you do read this. Maybe you ought to spend that money on bread and peanut butter…
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