Friday, November 29, 2013

Currier and Ives

Admit it, you haven’t moved since yesterday.

Sure you did all of the work and all of the cooking and all of the cleaning and when the kids said they were going to the mall and you heard the sound of the television go on you heaved a huge sigh of relief and fell into the lounge chair or the sofa or the bed and haven’t moved since.

And why not? With all of the remains of yesterday’s leftovers stuffed in the groaning fridge and with all of the relatives doing nothing if they don’t want turkey they can damn well go out to the fast food joint and buy their own. Your work is done.

No it isn’t.

Even if you have done all of your shopping, hahahahahahahahahaha, sorry overcome by hysterical giggling, there’s the wrapping, the mailing and oh yes, if you are going to mail, where are the Christmas cards. (I know, I know, not all of you are folks who celebrate Christmas and I respect your traditions and have nothing but open-minded joy that you have your own paths to follow but for the sake of writing I am going to say Christmas cause I think Yule-time holidays is too labored and listing all of your seasonal celebrations is too lengthy and might keep me from harping on what I want to harp on so just live with the Christmas Card thingy and when you come to it read whatever you find more appropriate and we’ll just go on from there.) Now where was I? Oh yes, the cards. (See I got around the whole holiday thing and may just keep skipping over it until next year.)

It is at this time of the year that need is felt more keenly than at any other time and some of us have endeavored to provide delight and joy with cards which ooze saccharin and have wildly inappropriate messages or have boring and traditional pictures originally taken when Ambrotype was the chief method of developing film and haven’t been updated since or we went out at the very last minute last year and bought a box of cards on the markdown table at Wally World or we got whatever was leftover when everything went on sale in January and haven’t actually looked at them since and so we don’t know that they are copies of Currier and Ives prints from two centuries ago or more leaves turning colors in New England and since it is the time of the year when we have to do something or be put back in the same fix we were at this time last year we are just going to send them out anyway.

Well that’s a load off.

But is that really the way you want people to think about you and your art? Yes, your art cause if you aren’t using your own art for the cards this year you should go and stand in the corner for the next five months cause you have not only missed a chance to provide some new and diverting viewing for the people who you send cards to, but you have lost a golden opportunity to promote your own art by using it as the basis of your cards.

Now I can already hear the whining. Cards made on a home style printer always look cheap and I wouldn’t want to put my art on a cheaply made card and let everyone know that I am too cheap to spend the two bucks to buy normal cards or cards made on a home printer always look like crap and my art is better than that and I always go first class and would never cheapen my art by using a home printer to make cards.

You really are trying to weasel out of this.

If you actually believe that cards made on a home printer are too cheap looking for your art go to Staples or Vistaprint or Zazzle where they have a 4 x 8 flat card fit for photo printing which they will print and finish for you for five dollars.

Now, there’s no way out of this, five dollars is what you spent on that latte and you’ve been buying one of those every time you have to put on your big-person pants and leave the house cause you claim that without the caffeine you couldn’t possible do all of the intensive shipping that you have to do just to keep the family fed over the holidays and if you don’t feed them they will go out and spend you into the poor house and there will be nothing left to buy presents with and they will get nothing in their socks, (Yes, it does say stockings but there are family members who if they are wearing stockings then you have an all together different type of gift-giving conundrum.) but lumps of coal. Yeah, right and I suppose you are one of the nine percent which approves of Congress?

The fact is home printers do a wonderful job and it so happens I have run off two versions of the same card so I could print it on two different home printers neither of which cost over a hundred dollars and I scanned them in on the flatbed I bought for ten dollars you remember I told you to do that too and now I can show them to you and say with complete confidence there is no way you can claim that these cards look the least bit unprofessional or cheap and even if you send one to Pervy Uncle Earnie and he uses it to mark his place in the December Hustler and it gets found there by some grade-school child they will at least have the uplifting experience of seeing good art along with THOSE pictures which you keep asking Earnie not to bring when he comes for Thanksgiving dinner.

So, take a look at these.






They were created in Printshop but I could have done it in free Scribus or Photoshop Elements or GIMP which is also free so there is an easy and cheap way of designing your card and then you can print it on card stock which you can get at Staples for $11.95 for a ream and you will then have no excuse for the next five years cause you will not send out five hundred cards in that time so what are you waiting for?

Making your own cards is an important method for getting your art out where it can be seen and since you will give in to social pressure and send out cards anyway why not use the art you so lovingly created?

Then remember if you do this every year in just a coupla years you will have a stock set of cards which you can print off and bundle and sell and save someone else from buying those leave turning cards by Currier and Ives.

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