Wednesday, December 18, 2013

Tis the season.

This morning I opened my inbox and found seventeen emails in it. That’s not a lot as annoying mail goes but it was more than I usually get and it reminded me why I have my email account for The Trawler at Yahoo.com. It’s free, it’s not attached to anything permanent, it’s portable and it’s disposable

Yeah that’s a nasty, cynical attitude for this time of the year, but it is a fact of life, anyone who lives a public life needs a disposable email address.

You can’t escape it this is an information age. Everyone is connected or they should be if they want to do business with anyone else.

Artists are particularly vulnerable because we have to broaden our markets art can’t survive on just local sales.

And because we have to expand our markets we have to be available twenty-four hours a day, seven days a week. That means anyone, no matter how irrelevant, no matter how annoying; no matter how inconvenient can get to us as easily as the people we really want to hear from.

So sooner or latter the information or the junk will completely overload our inbox.

What to do?

Make sure that you are using a disposable email address.

Email addresses come from everywhere and as an artist you should carefully check them out every time you are offered one. Some are very good; Yahoo, Google and AOL certainly meet that requirement. But some come with loads of hidden crap, cookies, pups and other unwanted junk.

First when you decide to get a new disposable address make sure you read the EULA. That’s End-user License Agreement for those of us who speak English. It may give the email supplier unlimited access to your computer, control over your searches online or even send you unwanted adds or porn.

Yes, the ever-present specter of the internet, porn. You can run any known search and get nude pictures of Kim Kardashian. It is a sad fact, but true. So make sure you aren’t signing up for it.

Then when you actually click on the link to download the email program look again, there are almost always check boxes which will do all of the things you so carefully avoided when you signed the EULA. Uncheck those boxes so that you don’t wind up with Porn Surfer as your search engine of choice.

They also try to add-on unwanted programs so there may be more than one check box. Uncheck them all unless you specifically want what that check mark is offering.

Once you have downloaded the program take a few minutes to read through the Release Notes.

When you’ve downloaded the program take a minute or two to set it up correctly placing all of the SPAM filters in the On mode.Now you have the grunt work of letting all of your suppliers, clients and agents know where they can contact you and changing all of the web sites you use and making sure your own web page has the correct new email address.

Once you have done all of this make sure that you guard your private mail address jealously.

Give it only to personal friends and never give it out to anyone you do business with, that’s why you set up the disposable account. You want to be able to kill it if it becomes overloaded with junk mail or adverts.

And every time some web page offers you a free email account check it out, read the EULA and if it passes the smell test do it!

You can never have too many email accounts. Always have a spare in case you need to dump the one you are using and set up a new home. Sure it is a load of work to tell everyone you do business with that you have changed your address but it is better than shifting through two hundred unwanted emails every day.

If you are a working artist with a desire to actually sell your work this is one of the things which you have to do to protect you privacy. On the Net every one is an open book which is fine if that is what you want but not so good if you are a private person. which many artists are.

No you cannot hang out a sign offering free Hermit Coaching, that’s no way to get people to want to trade with your brand.

And for a person wanting to build a career as a working artist making your work a known brand is the single most important thing you can do. But do it with some privacy so that when the mood strikes you and you want to go off and sit on a moss covered rock and recharge your batteries, they can’t come and find you.

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