There is a moment in film called a "Reveal". It is that moment when the central character first steps “On Stage". It may be the first moment when that character is seen or it may be later in the development of the storyline. The important part is that it must have impact.
There are a lot of great “Reveals”, the moment in that
dungeon-like psychiatric hospital when Clarice Starling first meets Hannibal
Lecter in the Silence of the Lambs, the moment when Christine rips the mask off Erik in the Phantom of the
Opera, (Lon Chaney version is best but the Herbert Lom isn’t bad), or the one
by which all “Reveals” are now and will forever be measured by, when Harry Lime
steps out of the doorway shadow in The Third Man.
Yeppers that was a moment! It had instant impact and the
rest of the film is really about whether you have so strongly identified with
Harry Lime that you want him to get away or whether you want the forces of Good
to bring the villain down. (Clearly the former won, when the Third Man was
adapted for television in the Fifties Harry was the Hero. Credit Orson Wells
for making even a black marketer seem appealing!)
So, what are you doing to make your “Reveal” have impact?
You think for one minute that just being an artist is
enough? There are thousands of folks out there doing art and trying like hell
to get the attention of the buying public. You think you can
compete with the ZZ Top-like bearded buffoons of Duck Dynasty with a passport
photo?
Sorry, but this is one aspect of art where you do have to
put aside the tools of the trade, get out your shiny shark-skin suit, your
snap-brim hat and fire up those creative juices and find a perfect plan for
getting attention from a public which has the attention span of a gnat.
Now you could do it like a Kardashian and just make a sex
tape. Accidentally of course and let it be leaked. (Those poor paparazzi
running from a half-naked Kanye West waving a memory card and shouting about
the secret sex-tape that no one knows about but he is going to leave it out for
them to discover just as soon as they stop for breath.)
You could do that and it certainly gets attention. Just
imagine what the Gabor girls could have accomplished if only there had been
inexpensive video when they were trying to get started. Instead of taking
beauty, charm and intelligence to serial marry their way to the top they just
could have lost a sex tape!
So yes, you could do that and of course being an artist and
knowing the double secret secret that the best model is the artist, who will
work cheap, is always available and can be yanked out of bed when inspiration
strikes you could use yourself in just such an impact filled way.
Remember this, once it s on the Internet it stays forever.
Sure you have that nifty, neat and cool nude you did as a study in art school
or for a mural or for the nice monks at the Trappist monastery, but is that the
right sort of impact for your business of art?
Okay, maybe not, but don’t ditch the idea altogether. Self
portraits are a good idea if they aren’t nekkid, aren’t like mug shots and
aren’t like passport photos. (Sort of explains why so many people get rousted
by the TSA. Using a passport photo for
identification is like asking to be sent to Gitmo)
Why not just use a photo?
Well coming from a photographer this may sound strange, but
there are many reasons the best of which are, photos take a slice out of time
which may no longer be the best image of who and what you are. God knows I have
pictures taken many eons ago which would scare the living daylights out of Freddy
Kruger.
So when you pick an image make sure that it clearly projects
what you want as a selling point for your art.
And second and probably most importantly, anything which
goes up on the Internet is there forever. You may get tired of it, you may get
plastic surgery, you may grow up and decide that those dark black lips just
aren’t you any more, but the Internet won’t care it is there FOREVER.
Also since this is your first contact image, shouldn’t it
present you in a way which promotes your work?
I have a coupla images I use, both of which have impact and
both have a sort of relationship to my mug, and yet neither tells the whole
story. And they won’t ever wind up on a driver’s license in another state.
No not exactly a mug shot, not even a head shot which is the
tool actors use for promoting their calling but they both have an image which
connects to my work and creates a different look for my “reveal” and says a bit
about the core of my craft, photography and digitally manipulated images.
Remember when someone meets you on the Internet they don’t
know squat about you except for the text and the images you use to promote
yourself.
Just this once act like Miley Cyrus, no act like Pink, the
master manipulator of the media, create an unforgettable image and then go off
and be a middle-class, homemaker and laugh your ass off at how easily the media
can be led by the nose.
Do the leading and manipulating and not the sex tape. It’s
the best plan in the long run.
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