Wednesday, December 7, 2011

An interesting art challenge!

Art Marketing Action

December 7, 2011

Last May I challenged the members of the Artist Conspiracy to book two new exhibitions for their art. Several of the members really stepped up to the plate and reaped the benefits.

Your art does you no good sitting in your studio. You have to get out there and share it.

I have a challenge for you in today’s article. Read on . . .

PS: My holiday book sale lasts through December 19. Buy 1 book and get 6 bonuses.

Real Live Art

I write a lot about promoting your art online because it’s cost effective and easy. But you shouldn’t be satisfied with showing your work only on the Internet.

Nothing can replace a live audience interacting with your art.

Tatiana Garmendia, “Epic Ink Drawings” installation at Monarch Contemporary in Seattle, WA.

Dimensions vary. ©The Artist

Every time you show your art to someone, you add new layers of meaning to the work because viewers bring their experiences to an appreciation of it.

That's why every exhibit enriches your art career.

When you exhibit your art, you:

• Learn from the professional experience

• Enhance your résumé

• Create opportunities for sales

• Meet new people – who can also be valuable contacts for you

• Receive validation and praise

• Thicken your skin by learning how to deal with any criticism

• Find out more about your art and how people interact with it, which helps you become more articulate and savvier about marketing

I believe that viewers complete the art.

You don’t make work to witness it rotting in storage. You make it to be seen and appreciated by others. You make it to share your voice and vision. You make it because you have something to say, which implies that you encourage others to listen and talk back.

You make art to communicate and to be part of a more significant dialogue than the voices talking to one another in your head.

Let your art speak. Let it be seen, received, and heard. Don’t break it down into thousands of pixels and leave it imprisoned inside an electronic box.

Stop waiting for the perfect opportunity. Take action and make it happen!

If you’re waiting around for the ideal gallery to exhibit your work, how has that been working for you? There’s no reason you can’t organize your own exhibit. Select a space and get on with it.

My challenge to you is to book a new LIVE venue for exhibiting your art by January 15. Are you up for that?

Take me up on my Real Live Art challenge. Share your commitment on the Art Biz Blog.

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