Thursday, August 19, 2010

Put Your Stamp On It

Not to say I told you so, but I did and it was just yesterday I said “think small.” I mean small, small like a postage stamp, exactly like a postage stamp.

What are you rambling about?

I’m talking about a marketing opportunity you may have overlooked, stamps. When I harp on getting your art digitized, this is one of the benefits. Right, you are a serious artist and would never stoop to tricks like mugs and mouse pads or eek, T-shirts!

Would you stoop to postage stamps?

The US government learned long ago that a stamp has power beyond getting a letter from one place to another. They are beautiful, magical, wonderful and they are the size of…well, stamps.

Now among our number we have those who get paid to produce stamps. Our own Kelle Herrick has a number of stamps to her credit and while this is the very best way to get your work out there and get paid for doing it, not all of us have the skill or the Eye to get some country to select one of our works as a representative. What’s an artist to do?

Try Zazzle.

http://www.zazzle.com/stamps

There are probably all sorts of places on the Net where you can get your work turned into real, official postage stamps, but this is one I have used and trust. They do top flight work for a reasonable price and they do it quick so that you don’t have to order in June to get stamps for your Christmas cards.

Yes, no cheesy coffee mugs, mouse pads or T-shirts, just subtle stamps placed on all of your correspondence. What better way to see your art get out to the public and not have to grab a drum and walk down the street beating it.

Look you have to do a lot of mailing to be an artist. There’s all the shows you enter, the correspondence with patrons and commissions, the letters to news outlets and then there’s your bills. Why not let everyone of these daily chores go to work for you?

It’s simple, pick out a strong image, add a signature or not and send that puppy off to Zazzle and let them turn it into postage. (No it doesn’t have to be Zazzle) Then every time you send out a letter, you send out your art.

No comments:

Post a Comment